Building your shopping site and getting it online is one thing – being found in search engines is another.
Search engines love shopping sites with their frequently updated content and products that a lot of search engine users are looking to buy.
So why is it that so many shopping websites are poorly optimised fr search engines and therefore do not achieve high page rankings?
Getting your shopping site online is not that dificult these days. There are a lot of shopping cart systems on the market and many have a low cost point of entry. The temptation is to jump in and launch your store exactly the same way many people took the leap with their first websites.
“Get online and the customers will come” was the catch cry, and yes in those early days this did occasionally happen. However over the years the internet has become very competitive and it is no longer a simple matter of launching a site and assuming that you will get noticed. It just doesn’t work like that. There are a lot of shopping sites going live everyday in hundreds, and thousands of different niches.
So how do you stand out? How do you get onto page 1 of the search engines?
Its simple – start with a strong strategy, research the niche where you plan to operate your store, be focussed on that niche in terms of your products and services that you have for sale, and ensure your online store is fully optimised for the search engines.
That is step one. Will it get you to page one of the search engine? Well, yes in some cases it may do for some of your products that are not being heavily targeted by your competition, or if your competitors shopping sites are poorly optimised.
Generally however you need to take additional steps to give your site a boost in terms of getting search traffic to your site. This can be done using search engine marketing programs like Google Adwords and these can get you traffic in the short term albeit you have to pay for it.
However when you first start your shopping site, as you do with any sort of retail outlet – be it online or offline – you do need some budget for marketing. The big advantage with an online store however is that the budget for marketing can be way smaller!
You don’t need to spend thousands of dollars on signage, furniture, decor, and shop fitout with an online store the way you do with a brick and mortar store.
You do need to allocate a small budget each month for online marketing and SEO. And that budget can be as little as $50-75 a month - thats nothing! I know business owners who spend more on beer each week!