Many business owners who have established themselves in brick and mortar businesses struggle with the notions of Search engine optimization (SEO), social networks, and other internet concepts.
And this is of course totally understandable. Business today is much more complex than it was 30 years ago. Governments require greater transparency from business for tax purposes, data collection purposes, and other reasons that generally only serve government departments and not the business person. So it stands to reason that most business people are inundated with the need to master multiple skills and to multi-task issues day in and day out.
In today’s world your offline businesses website is an important extension of your marketing activities and there are several things that need to happen for your website to be seen regularly within search engines.
If you have already built your website but have done nothing more to the site, chances are that you are not doing too well at being found online.
Building a website from scratch is very much like building a house from scratch – you need to select a design and decide on the materials you are going to use. Some website designs make it easy for Search engines to find you and some designs make it harder. So choosing the correct initial design for your site can impact you further down the line.
Once your site is built the first thing you need to do is tell people about it – and the first people you should tell are your existing customers. If you don’t have one already, you should get yourself an email marketing tool such as Bullseye that will keep your customers updated about what you are doing as a business. Use this tool to let them know you have a new website in place as they are your loyal existing customers. Email marketing remains an important tool for driving traffic to your website.
The next step is to find new customers – you have spent money building your website so shouldn’t it pay for itself? The best way to get your website bringing in new customers is to have your site feature highly within Search Engine searches. To feature highly on Search Engines you need to first know that your web site’s pages are optimized correctly as if you do this first it makes the next job easier. This comes back to the design, but also the content on your pages.
And this next job is called article marketing. Article marketing is the process of writing articles and having them syndicated across other important websites – very much like a newspaper journalist who writes an article and has it reprinted across many newspapers worldwide. This process is very important for helping you establish the importance of your website to the Search Engines. It is part of your marketing process much the same as if you were doing press releases for your offline business.
For articles to do their job correctly you have to initially do some keyword market research and make sure you are targeting the correct keyword phrases that searches are using when looking for your products and services. The keywords you decide upon targeting will be featured within your articles that you will have syndicated throughout the internet.
Although this all sounds very complicated, these three functions of email marketing, article marketing and Keyword research can all be outsourced to those who specialize in these functions.
Cybernamix provides services that allow you to create your own email broadcasts, but also helps you in developing and managing an article marketing strategy. We also do all the keyword research for your article marketing and email marketing campaigns. Following on from this we track search engine page rankings and monitor the performance increases of your search engine optimization efforts.