Competition on the web today is fiercer than ever and and it is now no longer simply a case of throwing up a website and hoping that customers are going to find you.
Being located by chance on the web today can be equated with hovering 500 meters above a haystack that stretches 1000 kilometers in every direction, parachuting out and landing on one particular pin that is hidden beneath hay that covers millions and millions of other pins. The chances of someone actually landing on your pin is not that great.
We are fortunate though as web marketers because there are tools out there called Search Engines that will place a big pointer directly at your pin IF you tell these search engines where you are. And that is in effect what you are doing with Search Engine optimization.
Savvy website owners know the lay of the land and take steps to improve their chances of being found. These site owners know that improved, higher rankings on search engines such as Google and Yahoo, equates to sales and money in the bank. If you have something to sell you need to tell your story to the world and in a medium such as the web where there are literally millions of new sites being created each week, it is not just a matter of yelling the loudest.
The key to improving your search rankings and getting more web business is to tell your story to those most interested in wanting to hear about what you have to say. Sounds simple right? And in fact it is basic marketing 101 for most businesses – getting a search ranking on page 1 of a local or international search engine requires planning and a strategy.
You need to focus on building your page rankings step by step – it doesn’t happen overnight but it will happen. As your page rankings grow so does the authority of your website and the search engines recognize this accordingly. Can you achieve instant traffic increases overnight? Unlikely, but you can fully expect to see steady growth in your web traffic as your site achieves better search ranking positions.
The entire search process requires a well though out plan and strategy that will deliver long lasting results over a long period of time.
We offer personal consultation, strategy planning and SEO implementation services. We can provide an indication of what results can be expected after an initial review of your current search engine position and achieving an understanding of your business.